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en.wikipedia.org/wiki/Market_development

Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets ...

economictimes.indiatimes.com/definition/market-development

Definition: Market development is a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks ...

onstrategyhq.com/resources/how-to-choose-a-market-development-strategy

Assuming you're happy with your current offering, extending your strategy into new markets is a logical next step. This is aptly called a market development ...

study.com/academy/lesson/market-development-examples-definition-process.html

Aug 25, 2015 ... If you are not growing in business, you are often dying. In this lesson, you'll learn about market development, including what it is and how it...

www.businessdictionary.com/definition/market-development.html

Definition of market development: The expansion of the total market for a product or company by (1) entering new segments of the market, (2) converting ...

edwardlowe.org/how-to-expand-your-business-through-new-market-development-3

Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your ...

smallbusiness.chron.com/market-development-vs-market-penetration-66561.html

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" ...

www.marsdd.com/mars-library/the-mdsc-market-development-strategy-checklist-providing-strategic-direction-for-startups-go-to-market-programs

Dec 6, 2013 ... The market development strategy is a declaration of intent that provides the strategic direction for a startup's go-to-market programs (that is, ...

mdginc.org

Over 39 Years... Market Development Group provides fundraising counsel and service to a diverse group of non-profit clients around the world.