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en.wikipedia.org/wiki/Freeview_(UK)

Freeview is the United Kingdom's digital terrestrial television platform. It is operated by DTV Services Ltd, a joint venture between the BBC, ITV, Channel 4, Sky and transmitter operator ... Since 2008 all new TV sets sold in the United Kingdom have a built-in .... Freeview HD set-top boxes and televisions are available.

adexchanger.com/tv-2/set-top-box-data-changing-tv-buying

Jul 20, 2016 ... For digital advertising natives, these gaps in set-top box data can be ... For set- top box companies that want to sell addressable on their own ...

0ptimus.com/insights/5-things-you-need-to-know-about-set-top-box-data-and-tv-ad-targeting

Here is what using TV Set-Top Box (STB) data actually looks like: ... and cable companies such as Comcast have announced they will sell data at some point in  ...

www.wsj.com/articles/nielsen-to-include-set-top-box-data-in-ratings-for-first-time-1459764001

Apr 4, 2016 ... The deal is Nielsen's first for a pay-TV provider's set-top box data with the intent of using it in ratings. ... ratings are used as the currency upon which ads are bought and sold. ... Nielsen will begin by rolling out the enhanced ratings in local ... because comScore doesn't have access to all pay-TV providers.

adage.com/article/media/nielsen-partners-att-tv-ratings-set-top-box/307535

Jan 18, 2017 ... Nielsen will use AT&T set-top box data in its local, and eventually ... various providers supplements Nielsen's panel data by providing increased ...

boingboing.net/2016/06/16/your-cable-operator-is-spying.html

Jun 16, 2016 ... Your cable operator is spying on you and selling the data from your set-top box ... As the fight over the FCC's Unlock the Box plan heats up, the cable and ... can also pair the Cablevision data with their own or third-party data.".

fortune.com/2016/04/04/nielsen-dish

Apr 4, 2016 ... While TV companies are racing to adapt to upheaval in the ... viewing data from millions of Dish set-top box users so that it can be included in ... year trying to convince its clients—which buy and sell billions of dollars worth of ...

www.broadcastingcable.com/blog/currency/analyst-measures-flaws-set-top-box-based-data/136815

Jan 7, 2015 ... Rentrak now is a top competitor to Nielsen using set-top box data. ... he spent five years selling set-top-box measurement while at TiVo. ... At this point, not all cable operators provide set-top-box data to research companies like Rentrak. ... heavily on Dish, would be lower than it should be," Juenger says.

www.mediapost.com/publications/article/206436/rentrak-deal-offers-juice-for-set-top-box-data-adv.html

Aug 8, 2013 ... Advertisers questing after more set-top-box (STB) data with Nielsen partly ... large cable operators apparently have been far less willing to sell access to their ... With both DirecTV and Dish Network, Rentrak will have access to ...