en.wikipedia.org/wiki/Social_advertising_(social_issues)

Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior. While social advertising campaigns are often  ...

econsultancy.com/five-brand-campaigns-that-took-a-stand-on-social-issues

Jan 4, 2018 ... Recently, we've seen a few more examples of brands wading in on current social or political issues, and using them to inform advertising.

www.forbes.com/sites/peterhorst/2017/10/02/should-companies-lean-into-the-big-social-issues-luminaries-at-advertising-week-say-yes

Oct 2, 2017 ... Luminaries At Advertising Week Say Yes ... Choose your issue carefully. ... a sense of social purpose into the core fabric of the business.

adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323

Apr 19, 2010 ... These 10 companies stand out as prime examples of how social responsibility can help build sustainable and impressive businesses.

www.thedrum.com/opinion/2017/06/05/what-the-role-brands-tackling-social-issues

Jun 5, 2017 ... In the early noughties, Dove spotted a societal-level issue – that only ... In contrast, Pepsi's ad is a perfect example of an FMCG brand that has ...

www.thinkwithgoogle.com/consumer-insights/lgbt-advertising-brands-taking-stance-on-issues

Data from Google and YouTube show that ads about equality for the LGBT ... for their stance on the political and social issues that today's consumers face. ... likely to do repeat business with an LGBT-friendly company, according to a Google ...

www.researchgate.net/publication/311846586_Social_issues_of_advertising

Dec 23, 2016 ... Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its ...

smallbusiness.chron.com/role-advertising-social-awareness-71512.html

While small businesses primarily use advertising to deliver information on their products and services, advertising methods also raise awareness of social issues  ...

www.boredpanda.com/powerful-social-advertisements

Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public ...