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adage.com/article/media/a-history-apple-s-product-launch-marketing/294843

Sep 8, 2014 ... For one, Apple may be venturing into two categories -- wearable ... It showed the Apple logo, but not the iPhone name -- Apple was battling Cisco over the rights. ... Apple has run ad campaigns promoting specific services, like its App .... Chasing clicks, battling bots, or re-tooling social media campaigns ...

quickbooks.intuit.com/r/marketing/5-ways-new-business-owners-overspend-on-marketing

Learn the five ways businesses overspend on marketing campaigns. ... They may have a preconceived notion of who their target customer is, how that target customer ... Investing in a new social media platform or a new technology before its ...