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en.wikipedia.org/wiki/Link_building

Resource links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called " links". Basically, they are hyperlinks to a website or a specific webpage containing ...

webmeup.com/blog/could-you-be-paying-for-links.html

Matt Cutts starts by saying that "the vast majority of the time, things are incredibly clear", meaning that most paid links cannot be mistaken for anything else, which happens "99.9% of the time", according to Head of Google's Web Spam team. Hence, one can say that paid links fall into 2 main categories: obviously paid links ...

varvy.com/paidlinks.html

Mar 14, 2016 ... If you are selling paid links or you are displaying ads from individual companies or websites you will likely need to take action. In this scenario ... page rank. This means that these links must be nofollowed or redirected and blocked by robots.txt , if they are not then you are not following this Google guideline.

www.bigcommerce.com/ecommerce-answers/what-is-paid-link-building-and-why-your-business-should-steer-clear

Links are the foundation of SEO, but paying for them can do serious harm to a business. ... Search engines love fresh content and tend to reward companies that establish themselves as an industry leader — and that means a perfect marriage of quantity and quality. 3. Return the favor. Though it's important to consider the ...

www.wordstream.com/blog/ws/2013/07/24/follow-nofollow-links

Jul 25, 2013 ... As a webmaster, you might find yourself wondering when to use the no follow attribute and when to allow for do follow links. No follow links primarily belong in: Paid links (it wouldn't be fair to buy link juice, now would it?) Comments; Forums; Anything involving what Google calls “untrusted content”.

www.link-assistant.com/news/paid-links.html

May 23, 2017 ... That means that you should never aim to buy links fast; first, a sudden influx of backlinks likely won't look very natural in your profile; second, you ought to analyze prospective backlink in-depth before you pay for them (more on that later ). Many of the SEOs said they have a schedule for their paid links that ...

www.mattcutts.com/blog/how-to-report-paid-links

Apr 14, 2007 ... Some people wanted a way to report potential paid links and that was the main reason for this post. Q: Now when you say “paid links,” what exactly do you mean by that? Do you view all paid links as potential violations of Google's quality guidelines? A: Good question. As someone working on quality and ...

moz.com/blog/17-types-of-link-spam-to-avoid

May 15, 2012 ... There will never be a foolproof way to detect every paid link. That said it's easier than you think to leave a footprint when you do it in bulk. You have to trust your sellers not to make it obvious, and the other buyers to keep unwanted attention off their own sites. If one buyer that you have no relationship to buys ...

www.bloggingbasics101.com/nofollow-vs-dofollow

Feb 22, 2010 ... What do NoFollow and DoFollow mean? When you create a link within your blog, whether it's on your sidebar, within your article content, or in a comment, a regular link will be coded similar to this ... In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links.