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Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers...
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smallbusiness.chron.com/starbucks-target-audience-10553.html

Starbucks' appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience  ...

www.fool.com/investing/2016/06/16/who-is-starbucks-favorite-customer.aspx

Jun 16, 2016 ... The company considers its core customers to be educated, with an average age of 42, and average income of $90,000. Starbucks focuses on this demographic by opening stores in upscale neighborhoods, making customer service a priority by paying above average wages for the restaurant industry and ...

research-methodology.net/starbucks-segmentation-targeting-and-positioning-targeting-premium-customers-with-quality-products-and-service

Apr 17, 2017 ... Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs and wants ...

brandongaille.com/30-curious-starbucks-demographics

Jan 20, 2016 ... Starbucks is one of the world's largest sellers of coffee. In the United States, their market share for coffee is nearly equal to that of every quick service restaurant combined, despite the fact that most of their customers are served in urban or upscale suburban areas. 1 in 3 people in the United States will ...

www.infoscout.co/brand/starbucks

Starbucks consumers are generally very high income, Asian, and senior age. Starbucks consumers are more likely to purchase Starbucks during larger pantry stocking trips. Brands such as Gold Peak, Archer Farms, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below .

www.forbes.com/sites/greatspeculations/2014/04/23/starbucks-earnings-preview-strong-sales-to-continue

Apr 23, 2014 ... The introduction of mobile payment app has proved a game-changer for Starbucks. With 10 million customers using the app in the U.S. alone, Starbucks has recorded around an average of 5 million mobile transactions taking place in its stores every week in Q1. The company has been able to respond ...

www.nbrii.com/blog/the-customer-experience-starbucks

Starbucks sought to be a place where people could lounge with a good drink and friends or maybe just a book. This atmosphere was created to establish a friendly and welcoming environment. Through their success they changed the mindset of coffee customers worldwide: from a coffee shop being a place to buy a cup of ...

www.degruyter.com/downloadpdf/j/cris.2015.2015.issue-1/cris-2015-0002/cris-2015-0002.xml

STARBUCKS' POSITIONING. As Blankson and Kalafatis (2007) point out in the Journal of Services marketing, positioning has received little attention from marketers but is very useful in defining and modifying the tangible characteristics of the product and its intangible perceptions. At Starbucks, customers are buying an ...

www.huffingtonpost.com/ladan-rafii/the-starbucks-or-mccafe-c_b_4262104.html

Nov 12, 2013 ... Almost half of Starbucks' total business comes from its primary market target of men and women aged 25 to 40. These customers tend to be professional urbanites with relatively high incomes, who are interested in socially responsible and environmentally friendly policies. They also consider the Starbucks ...