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E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City. It is an online discount stock brokerage firm for self-directed investors. Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading ...


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Apr 2, 2016 ... The history of e-trade itself could be traced back as far as the 1960's when Electronic Data Interchange. (EDI) was developed and used to replace traditional mailing and faxing of documents with a digital transfer of data from one computer to another. Orders, invoices, and other business transactions could.