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en.wikipedia.org/wiki/Gary_Dahl_(entrepreneur)

Gary Ross Dahl (December 18, 1936 – March 23, 2015) was an American copywriter, creative director, advertising agency owner, entrepreneur and the creator of the Pet Rock. ... "Gary Dahl, Inventor of the Pet Rock, Dies at 78". The New York ...

en.wikipedia.org/wiki/Pet_Rock

Pet Rock is a collectible conceived in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico's Rosarito Beach. They were ...

www.washingtonpost.com/business/gary-dahl-inventor-of-1970s-fad-the-pet-rock-dies-at-78/2015/04/02/f52c6750-d88f-11e4-8103-fa84725dbf9d_story.html

Apr 2, 2015 ... From news services. Gary Dahl, the creator of the wildly popular 1970s fad the Pet Rock, died March 23 in Jacksonville, Ore. He was 78.

www.nytimes.com/2015/04/01/us/gary-dahl-inventor-of-the-pet-rock-dies-at-78.html

Mar 31, 2015 ... It was a craze to rival the Hula-Hoop, and even less explicable. For a mere three dollars and 95 cents, a consumer could buy ... a rock — a plain ...

abcnews.go.com/US/pet-rock-captured-moment-made-creator-millionaire/story?id=30041318

Apr 1, 2015 ... Dahl's Pet Rock was a key innovation of the 1970s, tongue-in-cheek .... have to put up with all this s---, like that guy that invented the Pet Rock?

people.com/celebrity/pet-rock-inventor-gary-dahl-dies-at-78

Apr 1, 2015 ... Dahl became a millionaire over a matter of months after inventing the Pet Rock in 1975.

www.todayifoundout.com/index.php/2016/05/deal-pet-rocks

May 23, 2016 ... Sarah H. asks: Why did people buy the pet rock when it was just a rock? ... on what they hoped would be the next get-rich-quick invention.

www.popularmechanics.com/culture/a14868/the-inventor-of-the-pet-rock-has-died

Apr 1, 2015 ... Gary Dahl, the inventor of the Pet Rock, has died at age 78. He is best known for putting rocks in a box and calling them pets. When the ...

money.cnn.com/2015/04/01/news/pet-rock-founder-gary-dahl-dead/index.html

Apr 1, 2015 ... Gary Dahl, the Pet Rock's inventor, became an overnight millionaire. He told People magazine in 1975 that he was selling 100,000 Pet Rocks a ...