Web Results

en.wikipedia.org/wiki/Corporate_identity

A corporate identity or corporate image is the manner which a corporation, firm or business ... Corporate Identity is either weak or strong; to understand this concept , it is beneficial to consider exactly what constitutes a strong corporate identity.

www.emeraldinsight.com/doi/pdf/10.1108/eb060638

Abstract: Since the 1970s, French researchers have elaborated a theoretical framework built around the concept of organizational identity. This theoretical ...

www.emeraldinsight.com/doi/pdfplus/10.1108/eb060638

383. Understanding corporate identity: the French school of thought. Bertrand Moingeon. Associate Professor, HEC, Paris, France, and. Bernard Ramanantsoa.

www.emeraldinsight.com/doi/pdfplus/10.1108/13563280710832542

Understanding the meaning of corporate identity: a conceptual and semiological approach. B. Olutayo Otubanjo and T.C. Melewar. Brunel Business School ...

www.researchgate.net/publication/235310393_Understanding_Corporate_Identity_The_French_School_of_Thought

Since the 1970s, French researchers have elaborated a theoretical framework built around the concept of organizational identity. This theoretical framework ...

ideas.repec.org/p/hal/wpaper/hal-00601005.html

Understanding Corporate Identity: The French School of Thought. Contents: Author info; Abstract; Bibliographic info; Download info; Related research ...

www.cteonline.org/curriculum/lessonplan/understanding-corporate-identity-and-branding/gGeJ1c

In this opening project students are introduced to the concept of corporate identity and will strive to develop an understanding of the differences between ...

justcreative.com/2010/04/06/branding-identity-logo-design-explained

Apr 6, 2010 ... For a more thorough understanding of branding, in simple terms, ... The logo however, is the corporate identity and brand all wrapped up into ...

blog.hubspot.com/blog/tabid/6307/bid/34238/the-marketer-s-guide-to-developing-a-strong-brand-identity.aspx

Oct 26, 2015 ... Once you have a clear understand of your SWOT, it's time to define your ... Developing or refining a corporate identity is a five-step process that ...