Web Results

en.wikipedia.org/wiki/Elaboration_likelihood_model

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes form. The ELM was developed by Richard E.

changingminds.org/explanations/theories/elaboration_likelihood.htm

When we are motivated and able to pay attention, we take a logical, conscious thinking, central route to decision-making. In other cases, we take the peripheral  ...

oregonstate.edu/instruct/theory/elm.html

The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. The central path is most appropriately ...

www.cios.org/encyclopedia/persuasion/Helaboration_2routes.htm

Elaboration Likelihood Model (ELM) Petty and Cacioppo's Elaboration Likelihood Model · Two "Routes" to Persuasion · Involvement and Cognitive Responses

www.interaction-design.org/literature/article/elaboration-likelihood-model-theory-using-elm-to-get-inside-the-user-s-mind

Elaboration Likelihood Model Theory – Using ELM to Get inside the User's Mind. by John Geddes | 1 year ago. 534 shares. 329. 164. 41. Persuasion occurs ...

alistapart.com/article/persuasion-applying-the-elaboration-likelihood-model-to-design

Jul 1, 2014 ... The Elaboration Likelihood Model (Petty and Cacioppo, 1986), one of the most frequently cited models of persuasion, explains how shaping ...

www.psy.ohio-state.edu/petty/documents/1986ADVANCESsPettyCacioppo.pdf

ELABORATION LIKELIHOOD MODEL OF PERSUASION. 125 theories-perhaps more data and theory than on any other single topic in the social sciences (see ...

study.com/academy/lesson/elaboration-likelihood-model-of-persuasion-central-vs-peripheral-route.html

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route,...

www.sciencedirect.com/science/article/pii/S0065260108602142/pdf?md5=f7a75f8bce881674ea11da1bc8eb16a1&isDTMRedir=Y&pid=1-s2.0-S0065260108602142-main.pdf&_valck=1

ELABORATION LIKELIHOOD MODEL OF PERSUASION. 125 theories-perhaps more data and theory than on any other single topic in the social sciences (see ...