What Is Zoom Fatigue — and How Can You Combat It?

Photo Courtesy: Olivier Douliery/AFP/Getty Images

Remember that Skype ringtone that would chime delightfully through your laptop’s speakers when you tried to get someone on the line? A decade ago, that video chat service seemed destined to become the Google of its domain — so synonymous with video conferencing that it became a verb when you wanted to "skype" someone. However, the video conferencing competition has become incredibly fierce.

While Skype seemed to have a horse in both races — professional workplace chat services and social video chatting — other services emerged, carving out specific niches. For example, FaceTime became the go-to social video chat service. It’s more immediate, easy to use, right in the palm of your hand, and, best of all, designed to be quick — like a phone call.

Meanwhile, Zoom, which launched its software in 2013, aimed to become the platform for teleconferencing, telecommuting, and distance learning. In the wake of increased shelter-in-place directives and work-from-home initiatives sparked by the COVID-19 pandemic, Zoom became a way to connect socially too.

If you, your friends, and your family are all using a platform for telecommuting, why not just use that same platform to virtually socialize as well? But even before the COVID-19 pandemic hit, Zoom’s ease-of-use and reliability resulted in a $1 billion valuation in 2017. The "unicorn" company joined the NASDAQ-100 stock index on April 30th, 2020. Perhaps more impressively, Zoom has become the stand-in, brand-name verb that’s synonymous with video conferencing.