Snapchat 101: Why Is the Multimedia Instant Messaging App Trending Again?

AMG | Photo Courtesy: Superb Images/The Image Bank/Getty Images; Logo Courtesy: Snapchat

Snapchat may have been released in 2011, yet the media-exchange app has only grown. As of 2021, the platform boasts millions of daily users. In an increasingly competitive landscape, the app has survived for a decade — in fact, it’s more than survived as Snapchat remains one of the most popular social media platforms of all time.

So, of all the options, why Snapchat? Here, we’re delving into everything you need to know about the app, from its emphasis on short-lived content to its recent resurgence as one of the top trending apps.